Manufacturing. A new site built around the questions buyers kept asking.
The old site listed everything the business made and left visitors to work out which product they needed. We restructured it around the job the buyer is trying to do.
Enquiries now arrive with enough detail for the sales team to quote on, which was the point of the exercise.
A third placeholder article on designing around messy content.
A second placeholder article covering the discovery stage.
The first placeholder article, here so the blog posts layout has content.